Sustainability is currently one of the leading priorities of businesses throughout the spectrum. Continue reading to learn more.
Among the key consumer trends that is affecting industries around the globe is a greater push for sustainability and eco-friendly items. At present, customers think long and hard before making any purchases as they have to identify the companies and products that are least impactful on the environment. In this context, another growing pattern that aims to support the environment is customers selecting local brands and companies. This is since the items that these businesses produce do not travel across the world, suggesting that they are connected with a lower carbon footprint. In response to these trends in consumer behaviour, businesses have actually been advancing some key efforts to support the environment and present environment-friendly solutions. For instance, lots of companies are now investing in recyclable eco-friendly item website packaging, something that the partner of the activist investor of Pernod Ricard would know. More businesses are also utilizing renewable energies today.
As we have grown more health-aware, a growing number of customers are looking for healthier products that can easily suit their way of lives. When it pertains to the food market, the latest consumer trends statistics show that the sales of healthy food products have increased over the past 5 years. From low calorie treats to high-protein meals, there is a wide variety of healthy food options that customers can pick from today. This likewise triggered lots of businesses in the healthy food sector to provide more useful services such as healthier meal sets. This is something that the CEO of the fund with shares in HelloFresh is likely to validate. Apart from food, more customers are also trying to find gadgets that can help them track their vitals and reach their physical fitness goals. This idea paved the way for the emergence of the wearables industry and its continued growth.
Most consumer trends reports indicate that many companies are currently working on improving the client experience. This is since companies understand that the very best method to increase sales and profitability is by offering an immaculate customer experience that will inspire retention and draw in brand-new customers. For example, the majority of businesses now provide a live chat feature that can assist solve customer inquiries instantly. A lot of businesses are also investing in more instinctive websites and apps that integrate beneficial customer-centric functions. For example, most e-commerce sites now provide a range of payments options to motivate customers to finalise their sales. This is mainly due to the integration of some essential fintech options, something that the CEO of the US shareholder of Stripe is probably familiar with. In an effort to encourage sales, many businesses now provide simple returns policies and no questions asked refunds should the item not satisfy the consumer's expectations.